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AESATA plays a crucial role in advocating for an enabling business environment within the region

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Collaborate with experts and industry leaders to drive sustainable growth

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Discover groundbreaking ideas and strategies at the forefront of economic development

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Join thought leaders and innovators shaping the future of African economies

Our Leadership Structure

Governing Council

Governing Council

Comprised of Chairpersons/Presidents of member associations, the Governing Council shapes the organization’s direction and policies. This committee is in –charge of appointment of Executive Committee members.

Executive Committee

Executive Committee

Elected officials are the day-to-day functioning and execution of AESATA’s vision. This committee includes the President, Vice President - Air Matters, Vice President -Finance, Secretary, and CEO. This Committee is in-charge of appointment of Secretariat.

Secretariat

Secretariat

The Secretariat is responsible for managing all of AESATA’s operations, communication, as well as the organization’s projects.

Continent

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COUNTRIES ALL OVER AFRICA

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TRAVEL AGENTS REPRESENTED

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NATIONAL TRAVEL AGENTS ASSOCIATIONS

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BILLION GDP OF EASTERN AND SOUTHERN AFRICA

Core Values

Collaboration

Collaboration

We believe in the power of collaboration and actively seek opportunities to work together with industry stakeholders, member associations, and partners to achieve common goals and drive positive change within the travel and tourism sector.

Integrity

Integrity

We uphold the highest standards of integrity, transparency, and ethical conduct in all our interactions and endeavors, ensuring trust and credibility in our relationships with members, stakeholders, and the broader community.

Innovation

Innovation

We embrace innovation and strive to continuously adapt and evolve in response to changing industry dynamics, technological advancements, and emerging trends, fostering creativity and excellence in everything we do.

Inclusivity

Inclusivity

We are committed to fostering an inclusive and diverse community that values and respects individuals from all backgrounds, cultures, and perspectives, creating an environment where everyone feels welcome, heard, and empowered to contribute.

Advocacy

Advocacy

We are dedicated advocates for the interests and welfare of travel agents and the broader travel industry, advocating for policies, regulations, and initiatives that promote sustainability, growth, and prosperity, both regionally and globally

Our Travel Agent Association Members

What We Do

Adaptability

Adaptability

Embracing change and innovation. Through the hosting of the Annual AESATA Travel Agents Conference and Trade Fairs, we seek to facilitate collaboration, knowledge exchange, and business opportunities that will in turn provide avenues for change.

Empowerment

Empowerment

Providing resources for member success in regard to cultural tourism and providing members with comprehensive education programs covering digital transformation, customer service, sustainability, and more.

Advancement

Advancement

Driving industry growth and professionalism. Engaging with the African Continental Free Trade Area (AfCFTA) to promote seamless travel and tourism across the continent.

Solidarity

Solidarity

Fostering unity and collaboration. Creating avenues for collaboration and the signing of a Memorandum of Understanding between state associations.

Transparency

Transparency

Operating with integrity and trust. We make available policy papers, news and publications to provide insights on AESATA.

Advocacy

Advocacy

Championing industry interests and rights. We provide a platform to address industry challenges, shape policies, and promote shared interests. AESATA strategically engages with partners like the International Air Transport Association (IATA), governments, regulators, and stakeholders to ensure growth and sustainability.

Latest News and Articles

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16 July, 2024

American Airlines' corporate rewards program now welcomes travel agency bookings

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17 July, 2024

African leaders congratulate Rwanda's Paul Kagame on electoral win

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20 July, 2024

CrowdStrike IT outage causes chaos, disrupting airlines, banks, media

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20 July, 2024

Evolution of alternative fuels for aviation

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28 July, 2024

The Attractive Investment Prospects Offered by Zambia’s Burgeoning Tourism Industry

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7 May, 2024

IATA – Remaining Relevant to Travel Agents

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21 April, 2024

Navigating Payment Turbulence - Navigating the Complexities of Payment Processing in the Travel Industry

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21 April, 2024

High flight ticket taxes and fees slowing air transport in Africa.

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20 April, 2024

Dubai airport: Full schedule resumes after flooding chaos

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19 March, 2024

Amadeus joins forces with WTAAA as inaugural Allied Member to propel travel industry forward

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9 April, 2024

World Travel Market Africa 2024 opened its doors welcoming leaders from the global travel and tourism industry.

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6 April, 2024

Zimbabwe unveils new currency as depreciation, inflation stoke turmoil

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16 March, 2024

President samia sacks TTB top officials, appoints Executive Director, Ephraim Mafuru, the new TTB boss.

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12 March, 2024

SADC Business Council Tourism Alliance unveils ambitious tourism initiatives for Southern Africa at ITB Berlin

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12 March, 2024

Kenya Airways Joins Forces with SkyTeam Partner: What Virgin Atlantic’s New Partnership Means for Passengers

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3 May, 2024

ASATA joins Association of Eastern and Southern Africa Travel Agents

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3 May, 2024

Uganda Poised to Embrace Open Skies Policy: A New Era for African Aviation

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12 May, 2024

Industry Makes Progress to Reduce Baggage Mishandling, New Survey Reveals

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15 May, 2024

The Ascendancy of African Aviation and Air Cargo: A New Era of Growth and Connectivity

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17 May, 2024

The Chinese Market: Kenya Airways Executive Highlights the Strategic Importance of the Chinese Market

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18 May, 2024

Zambia Airways Adds Exciting New Destinations to its Network

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20 May, 2024

Shaping Africa’s Tomorrow Through Connection Today: Highlights from Africa’s Travel Indaba 2024

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21 May, 2024

Minister Butime Hails TUGATA for Promoting Innovation, Sustainability in the Tourism Industry

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27 May, 2024

Pearl of Africa Tourism Expo 2024: A Resounding Success

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28th - 31st May, 2024

2024 Africa Youth in Tourism Innovation Summit set to accelerate Innovative Start-ups

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7th - 8th June, 2024

KATA Annual Travel Convention and general meeting

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2nd - 3rd July, 2024

Wings of Change Focus Africa at Marriott Hotel Melrose Arch

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2nd - 3rd July, 2024

The IATA Wings of change focus Africa

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10 - 12 October, 2024

AESATA Travel Agencies Conference 2024

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31 May, 2024

RATA AGM & Gala Dinner

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28 - 31 May, 2024

2024 Africa Youth in Tourism Innovation Summit set to accelerate Innovative Start-ups

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21 - 22 May, 2024

The 25th Anniversary of the Uganda Association of Travel Agents ( TUGATA ) Annual General Meeting