The Kenya Association of Travel Agents is the national umbrella body for Travel Agents in Kenya, with a growing membership of over 240 Travel Agencies. It is Kenya’s largest and only membership organization for travel agents. KATA transitioned from a society to a company limited by guarantee in 2018, providing more space for growth and defending the travel trade. KATA is a member of the Universal Federation of Travel Agents Associations (UFTAA), Kenya Private Sector Alliance (KEPSA), Kenya Tourism Federation (KTF), and the African Tourism Council.

KATA was registered in 1979 under Section 10 of the Societies Act after its forerunner, the East African Society of Travel Agents, which was in existence for 22 years was disbanded due to the collapse of the East African Community. Since then, it has represented the interests of travel agents in Kenya.


KATA’s core objectives are;

  1. To regulate the Travel Agents Industry through developing professional standards and a legally binding code of ethics and providing arbitration services.
  2. To provide a national vehicle that brings travel agents together and addresses the challenges faced by them.
  3. To lobby government, public and private institutions on industry-specific issues.
  4. To build the capacity of Travel Agents businesses, professionals, and owners.
  5. To facilitate access to business resources, information, and opportunities for travel agents’ businesses in a way that promotes their effective participation in the industry.
  6. To align KATA with other bodies or organizations with similar business at both national and international levels, and to leverage the relationships arising out of these alignments for the benefit of its members.


  1. Advocacy: KATA has been a strong advocate for the interests of the travel industry in Kenya and Africa. The organization has worked closely with the government and other stakeholders to promote policies and regulations that support the growth of the industry.
  2. Training and Capacity Building: KATA has played a key role in providing training and capacity-building opportunities for travel agents in Kenya. The organization has organized various training programs and workshops aimed at enhancing the skills and knowledge of its members in various areas of concern to the industry.
  3. Consumer Protection: KATA works to promote consumer protection in the travel industry in Kenya. The organization has developed a code of conduct that outlines the standards of practice that its members must adhere to, and it also offers a platform for consumers to lodge complaints against travel agents who fail to meet these standards.
  4. Industry Promotion: KATA has been active in promoting the Kenyan travel industry both locally and internationally. The organization has participated in various travel exhibitions and trade fairs, and it has also collaborated with the Kenya Tourism Board to promote Kenya as a tourist destination.
  5. Networking: KATA provides a platform for travel agents in Kenya to network and collaborate. Through KATA, members share industry best practices, exchange ideas, and form partnerships that have helped to grow their businesses.


KATA is currently led by Ms. Shazmin Manji, the chairperson of the Board who was elected to office in August 2021.


Ms. Agnes Mucuha

Chief Executive Officer

Kenya Association of Travel Agents

P.O Box 10290-00100, Nairobi, Kenya

Email: or

Telephone: Tel: +254-792-000835

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1 Comment

  • Nice!
    Thank you so much to give the information regarding the Kenya Association of Travel Agents. It’s very important information. Keep us update.


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